The Story Behind Turaya Move

To every woman who’s ever doubted her strength or struggled to begin — I see you, I am you. Let’s move together.

My name is Dounia a Moroccan-born engineer, proud mother, and immigrant who made Canada home in 2024. My journey through motherhood, personal growth, and the struggle with confidence and fitness led me to create Turaya Move — a modest activewear brand rooted in resilience, identity, and values.

Becoming a mother made me reflect deeply on the example I want to set, especially for my daughter. I realized that I didn’t just want to talk about confidence, wellness, and self-respect I wanted to live it. Not just for myself, but for her.

Turaya Move is more than clothing; it’s a movement for women who want to honor their values, embrace change, and lead with strength one modest, empowered step at a time.